Too much pink

Pink ribbon day started out as a good idea but now it has gone overboard. You can even get a special pink bras and pink ribbon sewing machines.

In fact just about everything aimed at women is now pink. Worse still the same ghastly shade of pastel pink.

OK, Barbie uses a different shade of pink but still - yuk!

Now you can get otherwise useful tool kits with pink rose covered hammer, pliers and screw drivers.

What gives?

They don't seem to come in blue with racing car illustrations.

Why do the marketing gurus seem to think that all of a sudden everything has to be pink to appeal to women? Have they suddenly figured out that women do use tools and may wish to have their own?

This isn't news to several women of my acquaintance.

A quick search of the kitchen junk drawer here will quickly find scissors, loose jaw pliers, needle nosed pliers, side cutters and an assortment of screw drivers all of which are older than I am and well used. None of them a matching set, let alone pink. He who earns gets in big trouble if he borrows them and leaves them in Man Zone, aka the work bench.

Speaking of which, my secretary would like a hammer for Christmas. Not a wussy little pink hammer like those found in the fore mentioned pink tool kits. They are not much good for banging in something larger than a panel pin.

She wants a real hammer. A rubber grip handle would be nice.

In any colour but pink of course.